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General FAQ
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How to Get The Most From
Traffic Exchanges
If
you are a new to SFI promotion or an experienced campaigner, you should
include Traffic Exchanges as part of your marketing plan.
When
you join a Traffic Exchange you agree to surf other peoples pages and
in return, they will surf yours.
Traffic exchanges have been around for a while now, with the largest
ones numbering subscribers in the tens of thousands. So submitting your
SFI page to a Traffic Exchange will potentially give it exposure to a
large number of people.
There are basically two types of exchanges, manual surf and auto surf.
With the manual surf exchange you click through websites. The Autosurf
site presents pages to you automatically without the need to click.
Some
of the advantages of Traffic Exchanges are as follows:
- A cheap and
often free method of sending traffic to your SFI page.
- The traffic
you generate arrives almost instantly. You will be able to see it on
your counter.
- Some
exchanges allow the surfer to choose an ad which is associated with
pages they view. This is a good way of testing your copy before you
spend money placing it in the outside world.
TrafficSwarm
works this way
- Most traffic
exchanges allow you to build a down line by referring others to
them. You usually get credit for their activity, and over time your
traffic becomes almost solely generated by the efforts of others.
- You will be
exposed to a lot of products and services you wouldn’t normally see,
which means you will have a better appreciation of your market and
you will pick up some good ideas about promoting your product.
There are some downsides too:
-
The people surfing these programs are mainly interested in promoting
their own page – not looking at yours. This means that you will need
to potentially generate a lot more hits for each sale.
-
When you start out you can spend long hours generating traffic from
your own surfing. Be care. Set a target of viewing a fixed number of
pages per week, get the kids to help out. Make it a part of your
advertising campaign not the focus.
Suggestions for getting the most out of Traffic Exchanges:
- Join the big
ones. You will get your page to a wider audience if you do
- Join manual
surf exchanges. Your page is more likely to be read.
- Find one
with a surf ratio of 2:1 or better. What this means is that for
every 2 pages you surf your site is viewed once.
- Join one
where you get credit (clicks/money) for the activity of those you
have referred. This allows you to generate lots of free traffic as
you refer more and more people
- Join one
that’s been around for a while. Your going to put a lot of work into
growing your client base here, if they have been in business for a
while (more than 2 years) they have a better chance of lasting the
next two.
- Join as a
free member first, until you understand enough about the program to
decide if the paid benefits are worth your while.
- Join two
programs (but no more) to begin with. This way you can allocate some
of your traffic to promoting each exchange to the others customer
base. In this way you will grow your down line and the amount of
traffic you get for free.
- Join at
least one which allows the surfer to choose the pages they view by
selecting an ad associated with the page. This will give you a
valuable insight to the effectiveness of you ad copy. Trafficswarm
is run this way.
- Take
advantage of your surfing time. Take note of the pages you view and
the reasons that that made it attractive or not to you.
- The pages
you select to promote must convey their message at a glance and
ideally should contain a free offer (E-book, Ezine sign up). Your
objective should be to encourage the surfer to find out more,
setting up a future sale
Here are some I use:
TrafficSwarm
TrafficPods
Trafficg
TS25
123Clicks
I started with
TrafficSwarm and
would recommend you do too.The
internet is a numbers game. The more people who look at your SFI pages
the more sales you will make. This is a great way of getting traffic to
your SFI site.
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